Marketing Management
Bachelor of Science in Business Administration
Marketing Management
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Marketing Management
The Marketing Management Program prepares the graduate for careers in marketing, market research, advertising and public relations. The curriculum provides the graduate not only with both technical skills and competencies required in the field, but also the flexible mindset that is necessary to stay competitive in a constantly changing business environment.
Objectives
- To equip students with solid foundation in marketing and help them develop critical thinking, analytical, and problem-solving skills;
- To foster students' ability to create customer-center solutions;
- To enhance the skills of marketing students in strategy development, marketing communications, advance use of marketing technology that they can use in real work settings;
- To establish knowledge in the role of marketing in creating value for society through teaching of social responsibility and ethics;
- To encourage creativity and innovation by providing students the opportunity to develop new products and services to satisfy market needs; and
- To enhance the intellectual and emotional skills of marketing students to prepare them in diverse and global environments.
Course Curriculum
| Subject Code | Course Title | Number of Hrs | Units | Pre-Requisites | |
|---|---|---|---|---|---|
| LEC | LAB | ||||
| GE101 | Understanding the Self | 3 | 3 | ||
| GE102 | Readings in Philippine History | 3 | 3 | ||
| GEE102 | Gender and Society | 3 | 3 | ||
| MM 1 | Principles of Marketing | 3 | 3 | ||
| MMELEC 1 | Personal Finance | 3 | 3 | ||
| NSTP 1 | National Service Training Program 1 (CWTS 1) | 3 | 3 | ||
| PE 01 | Introduction to Physical Fitness | 2 | 2 | ||
| TOTAL | 20 | ||||
| Subject Code | Course Title | Number of Hrs | Units | Pre-Requisites | |
|---|---|---|---|---|---|
| LEC | LAB | ||||
| GE 103 | Art Appreciation | 3 | 3 | ||
| GE 104 | Ethics | 3 | 3 | ||
| MMELEC 2 | Consumer Behavior | 3 | 3 | MM 1 | |
| BAC 1 | Good Governance and Social Responsibility | 3 | 3 | MM 1 | |
| BAC 2 | Human Resource Management | 3 | 3 | ||
| NSTP 2 | National Service Training Program 2 (CTWS 2) | 3 | 3 | NSTP 1 | |
| PE 02 | Rhythm and Dance | 2 | 2 | PE 01 | |
| TOTAL | 20 | ||||
| Subject Code | Course Title | Number of Hrs | Units | Pre-Requisites | |
|---|---|---|---|---|---|
| LEC | LAB | ||||
| GE 105 | The Contemporary World | 3 | 3 | ||
| GE 106 | Rizal’s Life and Works | 3 | 3 | ||
| CBME 1 | Operations Management (Total Quality Management) | 3 | 3 | ||
| MM2 | Basic Accounting with Introduction to Partnership | 3 | 3 | ||
| MMPROF 1 | Professional Salesmanship | 3 | 3 | MM 1 | |
| BAC 3 | Basic Microeconomics | 3 | 3 | ||
| PE 03 | Individual/Dual Combative Sports | 2 | 2 | PE 01 | |
| TOTAL | 20 | ||||
| Subject Code | Course Title | Number of Hrs | Units | Pre-Requisites | |
|---|---|---|---|---|---|
| LEC | LAB | ||||
| GE 201 | Mathematics in the Modern World | 3 | 3 | ||
| GE 301 | Purposive Communication | 3 | 3 | ||
| BAC 4 | Business Research | 3 | 3 | MM 1 | |
| MMPROF 2 | Marketing Management | 3 | 3 | MM 1 | |
| MMPROF 3 | Distribution Management | 3 | 3 | MM 1 | |
| MMPROF 4 | Pricing Strategy | 3 | 3 | MM 1 | |
| PE 04 | Team Sports/ Recreational Games | 2 | 2 | PE 01 | |
| TOTAL | 20 | ||||
| Subject Code | Course Title | Number of Hrs | Units | Pre-Requisites | |
|---|---|---|---|---|---|
| LEC | LAB | ||||
| GEE 108 | Reading Visual Art | 3 | 3 | ||
| GEE 202 | Mathematics of Investment | 3 | 3 | ||
| CBME 2 | Strategic Management | 3 | 3 | MM 1 | |
| MMPROF 5 | Advertising | 3 | 3 | MM 1 | |
| MMPROF 6 | Product Management | 3 | 3 | MM 1 | |
| TOTAL | 15 | ||||
| Subject Code | Course Title | Number of Hrs | Units | Pre-Requisites | |
|---|---|---|---|---|---|
| LEC | LAB | ||||
| GE 401 | Science, Technology and Society | 3 | 3 | ||
| MMPROF 7 | Marketing Research | 3 | 3 | MM 1 | |
| MMPROF 8 | Retails Management | 3 | 3 | MM 1 | |
| BAC 5 | Business Law (Obligations and Contracts) | 3 | 3 | ||
| BAC 6 | International Business and Trade | 3 | 3 | MM 1 | |
| TOTAL | 15 | ||||
| Subject Code | Course Title | Number of Hrs | Units | Pre-Requisites | |
|---|---|---|---|---|---|
| LEC | LAB | ||||
| MMELEC 3 | E-commerce and Internet Marketing | 3 | 3 | MM 1 | |
| MMPRAC | Internship/ Practicum (600 Hours) | 6 | 6 | 4th Year Standing | |
| TOTAL | 9 | ||||
| Subject Code | Course Title | Number of Hrs | Units | Pre-Requisites | |
|---|---|---|---|---|---|
| LEC | LAB | ||||
| MMELEC 4 | Special Topics in Marketing Management | 3 | 3 | MM 1 | |
| BAC 7 | Taxation (Income Taxation) | 3 | 3 | MM 1 | |
| BAC 8 | Thesis | 3 | 3 | 4th Year Standing | |
| TOTAL | 9 | ||||